Collection Style Guides: Disney & Me

SNEAK PEEK INTO THE PROJECT

We were thrilled when Walt Disney India extended the collaboration and introduced JUMPINGGOOSE® to DLF Brands for the launch of Disney & Me collections in their exclusive stores. Disney & Me commissioned us to execute their fashion trend forecasting through trend-based seasonal collections developed using their existing brand assets. Here's a sneak peek into their princess collection.

DELIVERED

Personalized Product Stories in sync with Latest Global Trends | One of the Most Commercial Collection Designs | Enabled Faster Product Turn Around with Best-in-class Technical Details | Peace of Mind

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Market Mapping & Competition Dipstick
Seasonal Collection POV
Trend Forecasting and Disney Art Curation
Design for Product Collections
Color, Fabric, Styling, Silhouette, Trims and Print Direction Boards
Graphic Artwork and Prints Development

Child modelling a blue princess gown with a short jacket; Disney & Me trend-based collection design by JUMPINGGOOSE.

Smiling child in Disney & Me graphic tee and blue skirt, showcasing trend-based kidswear collection design by JUMPINGGOOSE.

Young girl holding an Olaf plush toy, wearing a Disney & Me character T-shirt from a kidswear collection designed by JUMPINGGOOSE.

WORK GALLERY

THE APPROACH

Our design team took up the primary and secondary research before crafting the seasonal collection design strategy. Global trend forecasts and insights were studied and later broken down to design personalized brand collections in sync with the Disney artwork assets and the product pricing matrix. Trend based color stories and prints were designed along with fabric, trim and styling direction boards to develop one of the most commercially viable collections. Finally a detailed design technical sheet was handed over to the brand to aid product development.

To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.