IP and Development: Myntra

SNEAK PEEK INTO THE PROJECT

Myntra is a leading name in fashion & lifestyle e-commerce, known for building a strong portfolio of private label fashion brands and D2C brand ecosystems. This showcase is not a one-time project but a bond that grew stronger over time. JUMPINGGOOSE® played a vital role in co-creation and growth of Myntra's private label portfolio and collaborations since 2012. Myntra's teams across branding, marketing, product design, and retail operation function at different occasions roped us in to develop new brand IPs, private label brand strategies, persona frameworks, and tone-of-voice systems, along with product, retail, and marketing expressions. This showcase is a glimpse of brand ideation to its sustenance journey with Myntra.

DELIVERED

Development of Powerful Brand IPs and Private Label Fashion Brands | Disruptive and Innovative Visual Storytelling | Fastest Go-to-Market Roll-outs | Strengthen a Captivating Consumer Experience | Peace of Mind

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Unique Brand Concepts and Narrative
Packaging & Labeling Systems
Intellectual Property Development
Flagship Retail, Events & Office Design
Strategic Brand Consultation
Brand Marketing Communication Design
Go-to-market Strategies
Trend Forecasting and Product Collection Design
Brand Identity Design
Brand Collaterals and Marketing Content

JUMPINGGOOSE-crafted HRX campaign visual highlighting physical strength through Hrithik Roshan, framed by a lively crowd.

WORK GALLERY

THE APPROACH

"When the going gets tough, the tough get going" This quote pretty much sums up our relationships with Myntra. Since 2012 till date, whenever a design/creative challenge struck the brand teams, we became their go to people for all solutions. We feel super blessed to have been playing this role for the company. Our design think tanks, our approach, robust design processes, passion for detail, hunger to turn around things faster, in-depth understanding of fashion & lifestyle markets, openness to collaborate and make things happen, made it possible to co-create some of the most loved fashion brand IPs and private label brands, enabling them to scale into multi-million dollar businesses.

To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.