Reels: Fabpoint

SNEAK PEEK INTO THE PROJECT

Passionate about sustainable practices, Fab Point is a D2C brand committed to upcycle, upkeep, updesign and upstyle pre-loved sarees into contemporary fashion & lifestyle products. We all know how critical social media and video content is to the brands in today's fast evolving markets. After successfully delivering Fab Point's brand identity and website, the new task on hand was to design its social media content strategy and develop Instagram reels and visual content.

DELIVERED

Go to Market Content Strategy | Fresh and Trendy Visual Content | Drive Consumer Engagement | Peace of Mind

via

  • Visual Storytelling Concepts
  • Lifestyle Shoots and Product Laydowns
  • Content Design, Direction and Production
  • Videos and Reels
  • E-commerce Catalog Shoot
  • Social Media Content Design

THE APPROACH

JUMPINGGOOSE® was instrumental in creating and nurturing the brand's IP and hence our teams had an in-depth understanding of the brand and its target audience. This made it relatively easy for our brand communication strategy and design teams to craft a gripping content narrative. The idea was to develop consumer relevant snackable social media and video content without losing the brand ethos. The team designed and developed Instagram reels content, user-led content and video marketing assets, founder's story, brand reels, explainer videos, tips & tricks reels, insight videos and lots more community engaging content to spread brand awareness.

To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.