Visual Merchandising: Roadster
SNEAK PEEK INTO THE PROJECT
Roadster is Myntra's private label that evolved to become a multimillion dollar outdoor lifestyle brand. This project focuses on visual merchandising and retail design, creating a consistent in-store brand experience across retail environments. JUMPINGGOOSE® played a vital role in co-creation and growth of Myntra's portfolio of private brands since 2012 including Roadster. While our teams worked across disciplines of branding, marketing communications, product and retail design for the brand, this project was commissioned by them to design a powerful visual merchandising story across all their mall and high-street retail stores.
DELIVERED
A New-Age Retail Store Design Winning Hearts and Accolades | Amplified Customer Walk-ins | An Edge over Competition | Seamless Brand Story | Peace of Mind
via
- Visual Merchandising Concepts for Retail
- Window Display Design, Fixtures and Fit-outs
- 2D and 3D Renditions & Adaptation
- In-store communications, Art & Environmental Graphics
- Art and Material Direction Boards
- Custom Mannequins, Props and Installations
- Carpentry and Metal Works
- Branding and Signage
THE APPROACH
Inspired by the adventures, the idea was to lend an industrial x outdoorsy feel through our powerful visual merchandising concepts and retail experience design approach. 2D/3D renditions were done to help the client visualize better. Our design, merchandising, and production teams burned the midnight oil to conduct customized material and technical R&D at the workshops before rolling out exhaustive in-store execution. Finally, varied art forms, visual merchandising techniques, branding & signage, in-store communication, window displays, product styling, graphics, interactive zones, prop play made the space story come alive.
To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.
All Rights Reserved